Our Story
Heritage, tailored for today.
Founded 2026
Thandolwethu Ngidi
Rooted In Culture is a South African luxury fashion and accessories brand founded by Thandolwethu Ngidi. Inspired by her love for traditional African attire and authentic cowhide craftsmanship, the brand celebrates cultural heritage while introducing a modern, fashion-forward interpretation of indigenous design.
Every piece honours the past while embracing the future — creating garments that carry both story and substance.
Authentic Cowhide
Sourced and worked with respect for the material — every hide's natural pattern is the design.
Handcrafted In South Africa
Made with care, piece by piece, by hand — never mass produced.
Uniquely Yours
Because cowhide is natural, no two hides are alike — so your Rooted In Culture piece is subtly its own.
